Welcome to Marketing!
IMAGINE a world without your favorite car, your favorite ice cream, personal computer, smartphone or any other essential or desired product or service! That would be a world without MARKETING! It is often said that the purpose of any organization is to create customers and to create for customers. Marketers do this every day!
Creating customers means identifying needs in the marketplace, deciding on which needs the organization can profitability serve, and developing a product or service offering to turn potential buyers into satisfied customers. Marketers facilitate the exchange between buyers and sellers through strategic planning that is essential to a company's success.
Marketing is a vital part of every organization whether a for-profit or not-for-profit, large or small, private or public. Marketing professionals are essential to identifying customers' wants and needs and then planning and developing, promoting, pricing, selling, and distributing products and services in the most effective way.
Many CEO's of today's corporations come from Marketing backgrounds, so target your success here!
Career opportunities abound in Marketing and employers are looking for individuals with these skills: (from The Global Achievement Gap by Tony Wagner, 2008, 2010, Basic Books: NY)
- Critcal thinking and problem solving
- Collaboration and team playing
- Initiative and entrepreneurial thinking
- Accessing and analyzing information and data
- Curiosity and imagination
- Effective oral and written communication skills
- Flexibility and Adaptability
Your coursework in marketing will prepare your for your career with real world projects and experiences that will be challenging and fun and help you master these skills. Come join an exciting career in Marketing!
Victoria Seitz, Ph.D., Chair