Welcome to Marketing!
IMAGINE a world without your favorite car, your favorite ice cream, personal computer, smartphone or any other essential or desired product or service! That would be a world without MARKETING! It is often said that the purpose of any organization is to create customers and to create for customers. Engaging with customers is what Marketers do every day!
Creating customers means identifying needs in the marketplace, deciding on which needs the organization can profitability serve, and developing a product or service offering to turn potential buyers into satisfied customers. Marketers facilitate the exchange between buyers and sellers through strategic planning that is essential to a company's success.
Marketing is a vital part of every organization whether a for-profit or not-for-profit, large or small, private or public. Marketing professionals are essential to identifying customers' wants and needs and then planning, developing, promoting, pricing, selling, and distributing products and services in the most effective way.
Many CEO's of today's corporations come from Marketing backgrounds, so target your success here!
Career opportunities abound in Marketing and employers are looking for individuals with this background. As well, employers are seeking individuals that have these skills: (from The Global Achievement Gap by Tony Wagner, 2008, 2010, Basic Books: NY)
- Critcal thinking and problem solving
- Collaboration and team playing
- Initiative and entrepreneurial thinking
- Accessing and analyzing information and data
- Curiosity and imagination
- Effective oral and written communication skills
- Flexibility and Adaptability
Your marketing coursework will prepare you for your career with real-world client projects and experiences that will be challenging and fun, as well as, help you master the skills listed above. Join us in Targeting your Success in Marketing!
Victoria Seitz, Ph.D., Chair